Warner Bros 3D Cinema experience from ExitReality on Vimeo.

Below is an excerpt from Time Warner:

“… for a virtual 3-D experience, users can click into the 3-D version of WB.com—powered by Exit Reality—from the home page and select an avatar to lead them through the ultimate Warner Bros. Cinema where they can meet with their friends online, watch clips and trailers from their favorite movie genres and even pick up and distribute everything from their favorite virtual movie posters to exploding popcorn. “

Source: http://www.timewarner.com/corp/newsroom/pr/0,20812,1897439,00.html