SAN FRANCISCO, Calif., 30-JUL-2009 10:00 PM

Doppelganger, the developers of vSide, were acquired by Canadian company Hip Digital Media in August 2008 for a rumored $40 million after having spent over $26 million on the development of the platform and successfully attracting brands such as the Pussy Cat Dolls, Tyra Banks and MTV. Doppelganger was backed by leading VCs ComVentures, Greycroft Partners, KPG Ventures, Trident Capital, Draper Richards and Draper Fisher Jurvetson.

ExitReality acquired the platform and vSide virtual world to add to its suite of virtual worlds products. With ExitReality every existing website can be experienced as a virtual world, for example Facebook profiles become 3D apartments. ExitReality has integrated with leading social networks which has attracted brands such as Carls Jr., Hardees, WarnerBros and Paris Hilton.

“vSide have successfully created a fun high quality experience for its users with a focus on engagement, retention and yield. We were excited to find out when it comes to revenue per user vSide is in the league of other virtual worlds such as Habbo, IMVU and Club Penguin.” said Danny.

ExitReality is a privately-held company with offices in San Francisco, London and Melbourne Australia.

Terms of the transaction were not disclosed.

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Further media information contact: Lee Jabara ( lee@smartprcorp.com) ph: +1.347.535.0844 cell: + 61.418.319.068 or prweber@exitreality.com

Navigating the entire 3D web is simple and easy. Why not explore the ExitReality Plaza, your 3D website or the countless virtual worlds searchable at ExitReality.

When you first enter a 3D webspace, you will see your avatar in front of you. Move your avatar across the 3D space by holding down the Right Mouse Button, then point the cursor in the direction that you would like your avatar to travel in.

Additionally, you can also navigate using the arrow keys on your keyboard or the arrow icons that appear on the bottom right hand corner of the screen. The scroll wheel on the mouse enables your avatar to look up or down.

You can move quickly from one location to another by simply Double Right Clicking on either an object or a building that you would like to move towards.

Did you know that your avatar can fly? To Fly, press Ctrl+Shift+F. Move your avatar in the direction that you want to go, look up with the Scroll Wheel on your mouse, then hold the Right Mouse Button down and move the mouse forward and your avatar will fly up in that direction. Pressing Ctrl+Shift+W will return you back to walking mode.

You can return your avatar back to the starting location (the first place that you landed when you first entered the site) by pressing the ‘Esc’ or Escape button on your keyboard.
More helpful information on navigation can be accessed by clicking on the Help tab on the ExitReality dashboard (top-right corner of the page).

Now that you have a good idea of how to navigate your 3D webspace, explore the thousands of worlds that are currently available to you through the Search Engine at ExitReality. Alternatively, visit www.ExitReality.com, enter a keyword for a 3D virtual world you would like visit and click th Search button.

If you have not already started exploring the 3D web, click here now to download the free ExitReality plug-in.